I live 25 miles down a 35 mile cul de sac serviced by the A590 and for the last 7 years I’ve been talking to business owners about the marketing opportunities that the internet offers to them.
I’m also connected to the Information Super Highway or as southerners call it, the internet.
As are you …
And I remember the days when connecting sounded like this – as long as nobody else in the house was on the telephone at the time.
For some time, in the main, it’s seemed to me like I was speaking a completely different language to my fellow Furness inhabitants.
But now, the tide has turned …
And business owners all along our corridor of uncertainty are rapidly waking up to the fact that simply owning a website isn’t going to work for them in 2016 and beyond.
It’s like Sleeping Beauty has been finally kissed by Price Charming, and once that’s happened, we all know there’s no going back …
For leisure viewing I don’t watch TV, instead I spend time listening to and watching Gary Veynerchuck. He runs a Digital Marketing Agency in New York and he’s got Pepsi and some other big names as clients.
Hi mantra is “market like it’s the year your in” and I can only agree. I don’t like Pepsi though. Or any other “soft” drink whacked full of sugar. I do like beer, and in particular Lancaster Brewery Blonde.
I’m waffling, I know, but it’s late and I’ve been putting off writing this for too long.
So here’s the point …
When you have the option of directing your marketing spend to areas where you can reliably measure roi; why on earth would you spend £300 sticking a one off ad on the front page of the Evening Mail?
I’m not saying that 1950’s style advertising doesn’t work anymore, for some businesses, it probably does, but something better came along, and it’s not going away. That’s why we’re all not getting around on horseback any more – someone invented the car. And once a better system arrives, the old ones become obsolete. Just ask Woolworths if you don’t believe me.
I help local companies implement complete, holistic, measurable, digital marketing strategies. Hit me up if you’d like to discuss. Your office, or a pub lunch. Either works for me.