Lead Capture and Email Marketing
Around 99% of people who visit your company website will take no action. They will not fill in an enquiry form, buy something or pick up the phone and call you – they will simply leave. So if your website gets 200 visitors per month, you might get 2 enquiries.
Further stacking the odds against you, it’s a fact that you need to get your message in front of a prospective customer up to 7 times before they’ll buy from you, so unless your website visitors come back to look at your site again and again, nothing’s going to happen.
One way around this problem is to capture the name and email address of your website visitors. Five years ago you could simply ask people to enter their details and they would, but today, you need to offer them something of value to get them to sign up. Common inducements include a free report or video, discount coupons or access to other helpful information.
One of the most effective business boosting strategies that any company can employ is to market to their existing customers.
These are people who have already stuck their hand up and told you that they like the products and services that your business provides AND that they are happy to spend their money with you.
Recent research from the Direct Marketing Asscociation is the USA reveal that email marketing is the most effective form of advertising for your business in terms of return on investment (ROI) returning 43 x the money spent on it. You can read the full article here.
I can help you to set up a cost effective marketing system that lets you automatically and consistently market to you customers. Every month they’ll receive an email highlighting one aspect of your business and providing them with more information. Whenever you want to you can send out a broadcast email with a special offer or important news. What’s more, the results are trackable.
Contact me now for more information or to discuss how an automated lead capture and marketing system can work for your company.
